Buckeye Lures worked long and hard with Elite Series Pro Jason Williamson to produce the Buckeye J-Will Swimbait Head.  The J-Will Swimbait Head features a Mustad Ultra-Point Heavy Flipping Hook for unmatched strength.  The heads have also been custom painted to match the colors of most swimbaits on the market.  The collar also helps to hold swimbaits securely on the head, cast after cast.