The Strike King Red Eye Shad is one mean lipless crankbait, and the winner of the 2010 Bassmasters Classic on Lay Lake. Designed by Strike King's national pro-staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. A key feature of the Red Eye Shad is it's action while falling.  When the Red Eye Shad is on a descend, it shimmies back and forth which is key in triggering strikes from inactive bass.