Unveiled at ICast in 2015, the Inception is now here. The newest in the baitcasting lineup from 13 fishing. The fishing world spoke to 13 Fishing, and they delivered with a high quality reel at a price point for the weekend angler that performs for the tour level angler. The gun metal finish on a high density aluminum frame makes this reel not only look good, but feel good in your hands. 18lb Max Drag paired with 8 Ball Bearings puts this reel at the top of the food chain at $119.00. Super Smooth and paired off with EVA Tech Knobs makes this reel a delight to cast all day.