The Concept C Baitcast Reel by 13 Fishing is a step up from it’s little brother the Concept A. The Concept C features a pearl white finish similar to the older Shimano Chronarch 100s everyone fell in love with years ago. This reel performs just like it, if not better! The Concept C features the new lowprofile design that the Concept Series reels by 13 Fishing are known for along with the 22lbs BullDog Drag system. 9 Stainless/ Anti-Corrosion High Spin Bearings bearings, Airfoil Lightweight Carbon Sideplates, and the unique to concept Cork Knobs make the Concept C standout from any other reel in the same price range.